Archive for October 2021
How a Content Library Strategy Sets Businesses Apart
Imagine your business had a resource that allowed your company to land significant clients with little or no direct sales efforts. This resource would also actively generate brand awareness, capture leads, and consistently grow your organization by helping to close deals. What is this resource, you say? This robust sales and marketing resource…
Read MoreCelebrating International Print Day
October 20, 2021 is International Print Day, and World Press is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and…
Read MoreNow’s the Time to Start Using Buyer Personas
Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues. What is a Buyer Persona? A buyer persona is a profile of…
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