Archive for November 2021

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating!…

Try imagining a blue can of Coca-Cola, or a red Whole Foods logo, or a brown Apple on the center of your laptop. It’s jarring, right?   That’s because each of these companies has mastered the art of color psychology (or chromology, if you want to impress your friends). In their own way, Coca-Cola, Whole…

In the 1960s, the marketer Ed Mayer set out a formula: “Success in direct marketing is 40% lists, 40% offers and 20% everything else.”   Mayer’s formula is still valid today, maybe more than ever. Data is the king of mail. Spray-and-pray mass mailings are giving way to more targeted practices. Segmentation strategies enable brands…

What is it?   Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms.   Today, the…