Archive for February 2024
Science Agrees on the Power of Print
Even today, where digital technology reigns, print retains a uniquely powerful place for marketers – and there’s research backing it up. Digital has its own perks, but print offers several key benefits to marketers looking to ensure their message is seen and remembered. Print requires less effort to pay attention, also known as cognitive load.…
Read MoreContextual Advertising Takes Off
Behavioral advertising, third-party cookies, and other intrusive ad strategies are out. Contextual advertising is very much in. How can you maximize the benefits of this strategy? If you’re ready to dive into the world of contextual advertising, here’s what you need to know. It Looks Like It Sounds Contextual advertising is one of those…
Read MoreOpen a Window into Your Customers’ Thought Processes
Want to understand what your customers really want? Look at their web searches. Consumer search trends are a window into what consumers care about and where their current priorities are focused. Whether you are updating your B2C or B2B marketing strategy, keep these fast-growing trends in mind. Experiences Are Key Following the limits of…
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