2024 Postal Promotions: Unleashing the Full Potential of Direct Mail
Direct mail remains the cornerstone of marketing, making a significant impact. If you're concerned about cost, consider taking advantage of the 2024 Postal Promotions offered by the U.S. Postal Service! Each discount runs across a particular period. World Press will help you ensure your campaigns meet the requirements and reap the rewards!
Save On The Cost of Marketing
TACTILE, SENSORY, AND INTERACTIVE
Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, scents, and finishing techniques.
Promotion Period: February 1 - July 31, 2024
Registration Period:
December 15, 2023 - July 31, 2024
EMERGING AND ADVANCED TECHNOLOGY
Encourages mailers to integrate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants, and mobile shopping.
Promotion Period:
Customer has flexibility to choose their promotion start date. Up to 6 consecutive months during the 2024 calendar year
(January 1 - December 31, 2024)
INFORMED DELIVERY
Encourages mailers to use USPS' Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements.
Promotion Period: August 1 - December 31 2024
Registration Period:
June 15, 2024 - December 31, 2024
RETARGETING
Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that didn't convert.
Promotion Period: September 1 - November 30, 2024
Registration Period:
June 15, 2024 - November 30, 2024