On Valentine’s Day, one person sends their spouse a beautiful card, with embossed lettering and a pretty vellum overlay. Another person sends a short text with silly emojis. Which of these couples do you think has a better Valentine’s Day? Which would you rather be? Holidays remind us that a physical, tactile piece of print
Today’s marketing mix might be more tech-heavy than ever, but direct mail still holds its place as one of the most effective tools we have to reach customers. One downside to that, of course, is that postage costs can add up more quickly than we expect. That’s where the annual postal promotions from the U.S.
On an average day, how many ads do you consciously notice? You definitely see ads on your TV, on your computer, and on your phone – yes, even with adblocking software. You probably see billboards when you drive to work, or wrapped vehicles sitting at the stoplight next to you. It’s a lot to take
For many marketers, sending a direct mail campaign out the door feels like crossing the finish line, but it’s just the beginning of an even bigger opportunity. Direct mail remains one of the most effective ways to connect with customers, yet its full potential often goes untapped due to underused postal strategies. By integrating a
