Uncategorized

Despite tons of technological advances, direct mail has managed to keep its place as one of the most effective, high-ROI marketing solutions available today. The one downside? The costs of mail can add up quickly. Fortunately, there’s a solution: the annual postal promotions offered by the U.S. Postal Service.   Understanding Postal Promotions Every year,…

It’s hard to imagine retail marketing without catalogs. For some brands, their catalogs have been integral to their identities; who doesn’t think of iconic catalogs when they think of Sears, Toys R Us, or IKEA?   Today, though, an increasingly digital marketing landscape has seen catalogs recede into the background. We can point to several…

At World Press, we know firsthand how the most unexpected promotional products can be the ones that make the biggest impact for your brand. That’s why we just had to share a recent story we’ve seen, proving that the perfect combination of product and brand identity can be more powerful than you can imagine.  …

Even today, where digital technology reigns, print retains a uniquely powerful place for marketers – and there’s research backing it up. Digital has its own perks, but print offers several key benefits to marketers looking to ensure their message is seen and remembered. Print requires less effort to pay attention, also known as cognitive load.…

Ready to take your color printing to the next level?   Choose from a number of creative possibilities for textured, tactile, and other special effects that make a big, multisensory impression. Ahead of your next project, consider a few of our favorite options for enhancing your print pieces!   Metallic Ink Create shiny foil-like effects…