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It’s time to welcome Pantone’s Color of the Year for 2022: Very Peri! The purple-hued periwinkle blue “displaying a carefree confidence and a daring curiosity that animates our creative spirit” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” according to Pantone’s…

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your message not only dazzle the recipient but help you get truly noticed. Let’s take a look at spot UV coating!…

Try imagining a blue can of Coca-Cola, or a red Whole Foods logo, or a brown Apple on the center of your laptop. It’s jarring, right?   That’s because each of these companies has mastered the art of color psychology (or chromology, if you want to impress your friends). In their own way, Coca-Cola, Whole…

In the 1960s, the marketer Ed Mayer set out a formula: “Success in direct marketing is 40% lists, 40% offers and 20% everything else.”   Mayer’s formula is still valid today, maybe more than ever. Data is the king of mail. Spray-and-pray mass mailings are giving way to more targeted practices. Segmentation strategies enable brands…

What is it?   Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms.   Today, the…

Imagine your business had a resource that allowed your company to land significant clients with little or no direct sales efforts. This resource would also actively generate brand awareness, capture leads, and consistently grow your organization by helping to close deals.   What is this resource, you say?   This robust sales and marketing resource…

Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues. What is a Buyer Persona? A buyer persona is a profile of…

It happens to all of us: you’re looking for information and something useful catches our eye. Then, there’s a catch: you can only access the information or download it if we provide a name and email address. Congratulations – you’ve just been enticed by a lead magnet!   Lead magnets are a way to compensate…