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Could print be the answer to fighting back against digital fatigue and shortened attention spans? Check out this interview for insights on engaging people in a more tangible way: https://accenton.accentopaque.com/interview-with-jim-kohler-the-paper-professor
Print As the Antidote to Digital Fatigue: An Interview with Jim Kohler, The Paper Professor
Paper Professor and print industry expert Jim Kohler discusses how high-quality print materials can combat digital fatigue and more effectively engage a younger generation of consumers.
Bland minimalism and static designs are out; playful illustrations and 3D textures are in! Find out which graphic design trends are making waves in 2025 - and how you can embrace them to make your brand stand out:
Graphic Design Trends 2025: What’s In, What’s Out
Explore the graphic design trends of 2025: bold minimalism, retro-futurism, quirky illustrations. See what’s in and out!
Wishing you a wonderful St. Patrick’s Day! Our whole World Press team feels very lucky to work with such great customers and colleagues.
This International Women’s Day, World Press celebrates the women all around us while looking forward to a brighter future for women all over the globe.
Your projects color our world. Happy Valentine's Day from our print family to you!
The customer journey is more than just a straight line. Want to learn more about embracing the winding road (and getting results along the way)? Check out the latest edition of What’s Hot in Marketing for expert tips on crafting a successful customer journey for a non-linear world. Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Direct mail is one of the most effective ways to connect with audiences – so make sure your mail is working for you! In the latest issue of What’s Hot in Marketing, we’re sharing three of the most underrated postal strategies you can use today to enhance direct mail! Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Think influencers only impact your digital strategy? Think again! Read more about how influencers can enhance print marketing, plus other top 2025 marketing strategies, in the latest issue of What’s Hot in Marketing. Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Retail media today goes way beyond advertising on major platforms like Amazon. Want to learn how to harness this rising trend? Check out the latest edition of What’s Hot in Marketing for insights on this and other trends set to define 2025. Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Harness the power of the unexpected in your marketing this year! Offbeat and quirky strategies can grab audience attention – and help them make powerful brand connections, too. Learn more in the latest issue of What’s Hot in Marketing! Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
Ready to make 2025 your best year yet? What’s Hot in Marketing is here to help! The latest issue features expert insights on top trends, from offbeat marketing to retail media and everything else you’ll need to make 2025 a major success. Request your copy here: https://www.worldpressprinting.com/whats-hot-in-marketing/
World Press is here to help you create effective direct mail campaigns to make the most of the 2025 USPS Postal Promotions. Find out how you can take advantage of these specialized discounts all year long: https://www.worldpressprinting.com/everything-you-need-to-know-about-the-2025-usps-postal-promotions/
Sending you and your loved ones best wishes for a very Merry Christmas!
Announcing Pantone’s 2025 Color of the Year: Mocha Mousse! The soft, warm brown is all about comfort, contentment, and a feeling of calm warmth. Want to bring it into your marketing? Check out Pantone’s announcement below, and talk to your World Press team about how you can incorporate it this year: https://www.pantone.com/color-of-the-year/2025
Unlock golden opportunities to boost direct mail ROI and save on postage, thanks to the 2025 USPS Postal Promotions! Check out the promotions here, then talk to your World Press team to find out how you can apply them: https://www.worldpressprinting.com/everything-you-need-to-know-about-the-2025-usps-postal-promotions/
Elevate your direct mail strategy while staying budget-conscious with the 2025 USPS Postal Promotions! World Press is here to help – talk to us to learn more about developing and deploying qualifying campaigns. https://www.worldpressprinting.com/everything-you-need-to-know-about-the-2025-usps-postal-promotions/
A recent McDonald's print ad campaign in Canada hides their iconic logo within the chaos of moving day scenes. The playful design incorporates storytelling and challenges viewers to spot the hidden logos, adding interactivity to the ads.
McDonald’s hides its logo in ingenious ad campaign
Can you spot the Golden Arches?
Navigate the buyer's journey with the right content. Discover the seven types that make a difference! 📈 #ContentMarketing #Sales
The 7 Types of Content That Navigate the Buyer’s Journey
Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs.
UV inks are solvent-free, meaning they emit little to no volatile organic compounds (VOCs). This means better alignment with your sustainability goals. Contact your World Press account rep to learn more!
Don't forget print marketing as part of your multi-channel marketing strategy. It's a powerful tool for building brand recognition and reaching offline customers. Contact us to start integrating it today!
How to Create a Winning Multi-Channel Marketing Strategy
Multi-channel marketing lets you engage customers across multiple media channels and convert them when they’re ready. Discover its pros, cons, and tips.
When leads don’t convert on the first interaction, try, try again! World Press is here to help you create and deploy a campaign that gets results and qualifies you for lowered postage through the USPS Retargeting postal promotion. Learn more: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
UV-cured inks resist scratching and scuffing, ensuring your printed materials stand the test of time. This makes it an especially appealing choice for items that get heavy usage. Contact your World Press account rep to learn more!
Unlock the power of direct mail to grow customer loyalty. Contact us to learn how today! 📬 #CustomerEngagement #MarketingTips
Grow Customer Loyalty using Direct Mail | USPS Delivers
Learn about loyalty programs, the role direct mail plays, and great examples of brands using mail to build customer loyalty.
UV offset can be used on a wide range of substrates, including both non-porous materials and traditional paper. This flexibility makes it an excellent choice for a variety of projects—especially those that are on unusual materials or plastics. Contact your World Press account rep to learn more!
Style guides are super helpful in ensuring you convey consistency, authenticity, and professionalism in your brand's written and visual communication every time!
Brand Style Guide: How To Write One
A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute