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Announcing Pantone’s 2025 Color of the Year: Mocha Mousse! The soft, warm brown is all about comfort, contentment, and a feeling of calm warmth. Want to bring it into your marketing? Check out Pantone’s announcement below, and talk to your World Press team about how you can incorporate it this year: https://www.pantone.com/color-of-the-year/2025
Unlock golden opportunities to boost direct mail ROI and save on postage, thanks to the 2025 USPS Postal Promotions! Check out the promotions here, then talk to your World Press team to find out how you can apply them: https://www.worldpressprinting.com/everything-you-need-to-know-about-the-2025-usps-postal-promotions/
Elevate your direct mail strategy while staying budget-conscious with the 2025 USPS Postal Promotions! World Press is here to help – talk to us to learn more about developing and deploying qualifying campaigns. https://www.worldpressprinting.com/everything-you-need-to-know-about-the-2025-usps-postal-promotions/
A recent McDonald's print ad campaign in Canada hides their iconic logo within the chaos of moving day scenes. The playful design incorporates storytelling and challenges viewers to spot the hidden logos, adding interactivity to the ads.
McDonald’s hides its logo in ingenious ad campaign
Can you spot the Golden Arches?
Navigate the buyer's journey with the right content. Discover the seven types that make a difference! 📈 #ContentMarketing #Sales
The 7 Types of Content That Navigate the Buyer’s Journey
Marketing content is more effective when it's created with a specific goal in mind. Each of these types of marketing content serves a unique purpose, addressing different stages of the journey and the buyer's needs.
UV inks are solvent-free, meaning they emit little to no volatile organic compounds (VOCs). This means better alignment with your sustainability goals. Contact your World Press account rep to learn more!
Don't forget print marketing as part of your multi-channel marketing strategy. It's a powerful tool for building brand recognition and reaching offline customers. Contact us to start integrating it today!
How to Create a Winning Multi-Channel Marketing Strategy
Multi-channel marketing lets you engage customers across multiple media channels and convert them when they’re ready. Discover its pros, cons, and tips.
When leads don’t convert on the first interaction, try, try again! World Press is here to help you create and deploy a campaign that gets results and qualifies you for lowered postage through the USPS Retargeting postal promotion. Learn more: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
UV-cured inks resist scratching and scuffing, ensuring your printed materials stand the test of time. This makes it an especially appealing choice for items that get heavy usage. Contact your World Press account rep to learn more!
Unlock the power of direct mail to grow customer loyalty. Contact us to learn how today! 📬 #CustomerEngagement #MarketingTips
Grow Customer Loyalty using Direct Mail | USPS Delivers
Learn about loyalty programs, the role direct mail plays, and great examples of brands using mail to build customer loyalty.
UV offset can be used on a wide range of substrates, including both non-porous materials and traditional paper. This flexibility makes it an excellent choice for a variety of projects—especially those that are on unusual materials or plastics. Contact your World Press account rep to learn more!
Style guides are super helpful in ensuring you convey consistency, authenticity, and professionalism in your brand's written and visual communication every time!
Brand Style Guide: How To Write One
A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute
High gloss and matte UV can be more impactful than varnish or aqueous coating when used overall or a spot coating to highlight specific areas of a design. UV offset also allows for the use of reticulated varnish, which creates a textured, raised effect. Contact your World Press account rep to learn more!
These colorful socks come in shoe-shaped boxes with actual shoelaces to untie—making unboxing a blast. It's a great blend of fun and creativity in packaging.
2020 Socked: Fun Packaging Design by Kreatives | Inspiration Grid
“2020 Socked” is a fun project by Munich-based design studio Kreatives that showcases the power of creativity to uplift spirits, even during challenging times.
If your pet has ever knocked over a vase or chewed up a pillow, you'll relate to IKEA's new campaign. Feeling inspired to create your own memorable marketing? Contact us!
New IKEA campaign finds an original way to talk about its low prices
You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads created by INGO Hamburg makes the connection in a fun and original way. Swedish furniture gia...
Because UV ink sits on the surface of the substrate rather than absorbing into it, UV offset printing delivers vibrant, sharp colors, improved accuracy, and exceptional detail. This often improves reproduction quality when printing on uncoated papers. Contact your World Press account rep to learn more!
Did you know: Qualifying Informed Delivery direct mail campaigns can boost your direct mail ROI while reducing postage costs! Talk to World Press about how to participate in this postal promotion: https://www.worldpressprinting.com/2024-postal-promotions-unleashing-the-full-potential-of-direct-mail/
Unlike conventional inks that dry through absorption or evaporation, UV inks cure instantly when exposed to ultraviolet light. This means no smudging, quicker turnaround, and the ability to handle pieces immediately. Contact your World Press account rep to learn more!
Design trends are evolving rapidly. Stay current with the latest logo trends to keep your brand fresh! 🚀 #LogoDesign #Branding
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends…
Rebranding initiatives, like Verizon's, can revitalize a company's image and reengage customers. Are you ready to try a new strategy to keep your audience engaged? Partner with us for high-quality print marketing materials that drive results! #Branding #Rebranding
Verizon unveils future-facing new look with ad campaign nodding to its past
The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.
Buy buttons have become the norm in marketing emails, but are you using yours to their best advantage? Pick up the What’s Hot in Marketing Mid-Year Report for in-depth tips on boosting email conversions with just a few careful considerations:
https://ow.ly/6ref50SPcLP
https://ow.ly/6ref50SPcLP
Aspirational marketing takes regular advertising to the next level by focusing on people’s desires to elevate themselves and their experiences. How can you tap into that powerful sense of the ideal? We’re taking a closer look at this and other trending marketing techniques in the What’s Hot in Marketing Mid-Year Report – read it now:
https://ow.ly/ynaG50SPcFt
https://ow.ly/ynaG50SPcFt
People are increasingly seeking offline experiences to combat screen fatigue. Marketing with print materials offers a refreshing alternative that engages customers without adding to their digital overload. Embrace print to provide a tactile, memorable touchpoint!
Digital Device Overload: How to Prevent Screen Fatigue
Don't let eyestrain impact your well-being as a remote worker. Learn tips and simple strategies to prevent screen fatigue in the digital age. | SUCCESS
Want to showcase your brand’s exceptional value and usefulness? Consider a value-stacking strategy to appeal to customers in search of a truly great deal. Find our top tips, along with insights on today’s top marketing trends, in the What’s Hot in Marketing Mid-Year Report:
https://ow.ly/gwQW50SPczx
https://ow.ly/gwQW50SPczx
The decline of third-party cookies has been a long time coming. As they’re finally phased out, what comes next? Check out the What’s Hot in Marketing Mid-Year Report to learn more about creative alternatives to balance privacy and advanced data tech, plus other marketing trends to know:
https://ow.ly/K6UV50SPcvP
https://ow.ly/K6UV50SPcvP
Sending personalized, timely postcards as part of a direct mail drip campaign can help nurture leads and keep your brand in mind during the buying journey. Contact us to start your next campaign! #DirectMail #CustomerEngagement
Drip Marketing: What it is, How it Works
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.