UX Copywriting – What Marketers Need to Know
What is it? Years ago, “going online” meant scrolling endlessly through giant blocks of text, squinting blurry-eyed at blue underlined hyperlinks, and pulling at loose informational threads to find that one bit of information you needed. If the internet were a planet, those initial web spaces would be its single-cell organisms. Today, the…
How a Content Library Strategy Sets Businesses Apart
Imagine your business had a resource that allowed your company to land significant clients with little or no direct sales efforts. This resource would also actively generate brand awareness, capture leads, and consistently grow your organization by helping to close deals. What is this resource, you say? This robust sales and marketing resource…
Celebrating International Print Day
October 20, 2021 is International Print Day, and World Press is thrilled to be joining other printers around the world to celebrate the innovation, skill, and creativity of our industry! The day is dedicated to educating and connecting throughout the global print and integrated marketing community. We all have different expertise, different experiences, and…
Now’s the Time to Start Using Buyer Personas
Extensive recent research has shown just how much buyer personas can help to improve your marketing. In a study conducted by ITSMA, an organization for B2B marketers, buyers are 48% more likely to consider businesses that personalize marketing to address their specific issues. What is a Buyer Persona? A buyer persona is a profile of…
Mind-Opening Lead Magnets: Options to Motivate Action
It happens to all of us: you’re looking for information and something useful catches our eye. Then, there’s a catch: you can only access the information or download it if we provide a name and email address. Congratulations – you’ve just been enticed by a lead magnet! Lead magnets are a way to compensate…
Creative Ways To Use Print Marketing to Boost Your Business
There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is…
Top 5 Opportunities to Make an Impact with B2B Direct Mail
B2B sales cycles are getting longer, as companies develop increasingly complex decision-making systems in response to heightened risk, budget worries, and other concerns that can create issues for businesses of any size. In addition to practical concerns, the decision-makers in many businesses simply have so many options for any given choice that evaluating the right…
3 Things Every Marketer Should Know as Third-Party Cookies Disappear
Third-party cookies are on their way out. However, that doesn’t mean you have to throw your marketing strategy into a tailspin! Consider this an opportunity to tweak your marketing plan and create a sustainable, long-term strategy. Here are three things you should know as you build your new plan: 1. Other strategies, like first-party…
Are You Ready to Join the Clubhouse Club?
Keeping up with the crowded social media app space can be a lot to deal with. However, there’s one new app you should definitely be keeping an eye on: Clubhouse. It is the invitation-only, audio-based app that’s sweeping the world. With its ability to hold targeted, themed discussions among a group of people, it’s a…
4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a…
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