DIGITAL PRINTING
Short runs, variable data, personalization, and fast turnaround — without sacrificing quality.
Digital printing gives you the flexibility to print exactly what you need, when you need it. No plates, no minimums, no waiting. It’s ideal for short runs, versioned content, and projects with tight deadlines.
With variable data capabilities, every piece can be personalized — from names and addresses to custom images and unique offers. It’s the engine behind effective direct mail, personalized marketing, and on-demand collateral.
Our digital output matches the quality standards of our offset work, with G7 Certified color management ensuring consistency across both platforms. That means you can move between digital and offset as your quantities change without worrying about color shifts.
This is the premium choice for brand-forward pieces — annual reports, luxury packaging, high-end brochures, and any project where visual impact is non-negotiable. Spot gloss, reticulated varnish textures, and high-contrast finishes create a tactile, memorable experience.
Our team works closely with you to select the right combination of effects, substrates, and finishes to achieve your creative vision — and we proof every job to make sure the result matches your expectations.
Digital or Offset?
You don’t need to know which press your job belongs on. We run both here, and a long run of one fixed piece will usually go to offset instead. Three things decide it: the quantity, whether each piece is identical, and your date. Give us those and we’ll choose the press for you.
| Digital fits when | Offset fits when |
|---|---|
| The quantity is small | The quantity is large |
| Every piece is different: names, addresses, a version per location | Every piece is identical and reordered as is |
| The date is close, or you want some now and more later | The run needs aqueous or UV coating |
| The piece needs metallic, white or clear ink, or a sheet up to 40 inches long | The job is packaging or a publication in volume |
Whichever press runs it, the color is held to the same G7 Certified standard, so the few you print today will match the long run you order later.
If your job looks more like offset, see Offset Printing. To see the choice worked through, read how to choose between digital and offset printing.
Key Features
- Up to 6-color printing; including white ink
- CMYK plus specialty inks (gold/silver metallics, clear coating)
- Consistent, accurate, high-resolution output
- No minimum quantities
- Variable data and personalization
- Fast turnaround times
- G7 Certified color consistency
- Prints on a variety of substrates
- Extra-long sheet capability (up to 13 x 40)
- Seamless integration with mailing services
BEYOND CMYK — XEROX IRIDESSE CAPABILITIES
Our Xerox Iridesse Digital Press goes beyond standard CMYK with specialty inks that create textured, tactile, and multisensory print effects.
METALLIC INK
Create shiny foil-like effects for spots, floods, and photo enhancements using silver, gold, or other metallic inks. Blend with CMYK to create a rainbow of custom iridescent and metallic hues.
SPECIALTY WHITE INK
Use white ink for bold designs on a variety of substrates. Apply as an underlay, create a watermark effect, or build the appearance of layered dimensions.
Single-Pass Specialty Printing
Produce metallic, white, clear, and full-color graphics in a single pass through the press. This unique capability delivers precise registration, shorter turnaround times, and more cost-effective production compared to traditional multi-pass embellishment processes.
CLEAR INK
Use clear ink as a spot effect to make a particular part of your design extra-shiny, or coat a whole page for increased sheen and protection.
Related Services
RELATED ARTICLES
On an average day, how many ads do you consciously notice? You definitely see ads on your TV, on your computer, and on your phone – yes, even with adblocking software. You probably see billboards when you drive to work, or wrapped vehicles sitting at the stoplight next to you. It’s a lot to take
It’s hard to imagine retail marketing without catalogs. For some brands, their catalogs have been integral to their identities; who doesn’t think of iconic catalogs when they think of Sears, Toys R Us, or IKEA? Today, though, an increasingly digital marketing landscape has seen catalogs recede into the background. We can point to several reasons
In the 1960s, the marketer Ed Mayer set out a formula: “Success in direct marketing is 40% lists, 40% offers and 20% everything else.” Mayer’s formula is still valid today, maybe more than ever. Data is the king of mail. Spray-and-pray mass mailings are giving way to more targeted practices. Segmentation strategies enable brands to